For true-blue businessmen, the proliferation of many online marketing tools is always a welcome piece of news. They are always on the lookout for new things in their businesses, balancing each for their pros and cons.
With their number, it would appear that there is a new online marketing tool that comes out every month. Some of them are in use now and are the current favorites.?
However, some online business people are not so hopeful with the others. The following are some of the latest online marketing tools.
Business networking
Everyone is familiar with Facebook and MySpace which are purely social networking sites. There are also social networking sites solely for business.
One of the best known is LinkedIn, currently with 14 million members. This network is based on the idea that weak ties (acquaintances) can be more valuable in business than strong ties (friends).
LinkedIn community members are more interested to connect with people who know the people you know.
In turn, these people can be potential prospects.
Email marketing
One of the best ways to market your services is Email marketing, all because it can do a lot of things. It showcases your creativity, increase your visibility, build credibility, and can identify you as different from your competition.
Another advantage is that it is the best way to direct traffic to your site, better and more reliable than search engines.
Web sites?
One of the old reliable options, web sites are for businessmen who want to make a name for themselves and their products. The site is the home front of your business.?
It is also the headquarters to launch your other marketing tools.
Your versatility is the only limit to make your site one of the best (if not the best) in your niche market.
Blogs?
If you don?t have a site, a blog is a good option. It takes around 10 minutes to create and there is no need for technical expertise. .
Primarily, blogs are in texts. Sometimes, the attention is on photographs (photoblog). You also have the option to do your blogging via audio (podcasting) or on video (vlog).If you already have a website, and are deciding between an email newsletter and a blog, check out the differences.
A blog is a ?pull? (readers have to find it and go there) while an email marketing message or newsletter is a ?push? (you send it to those you want to keep in touch with).
Paid Search (or Pay Per Click)
Pay per click is sometimes known as paid search. It is those small text ads and sponsored links usually on the right side of a search engine results page.
The ads changes every time someone searches because these ads are chosen based on their connection to the search terms used.
Adwords?
These are also called paid search. One of the easiest and user-friendly services is the Google Adwords. However, these are effective only when the keywords or keyword phrases are very specific.
For new online businessmen, it pays to try out these online marketing tools. You already have a concrete idea which ones are the best for your line of business now that you know their pros and cons.
Want some good online marketing tools?
Daegan Smith is an expert online marketer, trainer, and teacher.
Head here to http://GetYourFreeDVDBootCamp.com ?to discover the three simple steps to making more than a full time income in your online home business now.
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