COMMENTARY | President Barack Obama told American employers that it's time to bring jobs back to this country to spur new job creation and reduce unemployment. It's a long overdue message that the White House has finally decided to make a centerpiece in national dialogue during an election year. And, while it's a good idea, it also fits really well into the president's re-election strategy.
Associated Press reported that Obama used his Saturday radio address to encourage American employers to return jobs that have been previously outsourced to other countries. This has long been a problem that many unemployed people like to point to as a reason for the lack of good jobs in this country. It's good the president wants to take an action and voiceful stand against the practice.
To further show his resolve, Obama will host an "Insourcing American Jobs" workshop at the White House this week to hear ideas from major businesses on returning outsourced jobs. Reuters reported the representatives from Master Lock, Lincolnton Furniture, software developer GalaxE Solutions and chemicals company DuPont would participate.
Obama's sudden interest in ending outsourcing coincides perfectly with his re-election strategy. He needs union backing and ending outsourcing will be popular with union members. He also needs to demonstrate a more aggressive resolve to lowering unemployment. By focusing on outsourcing as a problem, Obama will place more of the blame for high unemployment on big business.
Another benefit he will reap comes from workers of both parties. Outsourcing is very unpopular with those who have trouble finding a job, and is often blamed for serious job loss in this country. Any initiative by the president to reduce or end outsourcing is surely going to find support among voters in both parties - especially if he can find an immediate success story after the Wednesday huddle at the White House.
It's not often that I find an instance to praise something Obama has done with the economy, but this is definitely one of them. Good job Mr. President!
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